the OWNERS
Louisville Black Media represents a renewed commitment to preserving and advancing the legacy of African American radio in Louisville through strong local ownership, community investment, and forward-thinking media innovation.
The company acquired WLOU 104.7 FM JAMZ and WLLV 1240 AM with the vision of returning two of Louisville’s most historic radio stations to leadership rooted directly within the community they serve.
The ownership group is led by Archie Dale, longtime broadcasting executive and former owner of WLLV, alongside respected community and business leaders including Bill Price, Kevin D. Bruce, and Swannie Jett. Together, the group brings decades of experience in broadcasting, business development, healthcare leadership, community empowerment, and cultural engagement.
The acquisition reflects more than a business transaction — it represents an investment in preserving Black media ownership, amplifying community voices, and creating long-term opportunities for future generations through modern broadcasting and multimedia development.
As part of its long-term vision, Louisville Black Media plans to expand beyond traditional radio into digital media production, podcasting, original programming, and the development of an Innovative Multi-Media Studio designed to serve as a hub for creativity, storytelling, and community collaboration in West Louisville.
Through local ownership and strategic community partnerships, Louisville Black Media remains committed to strengthening the cultural and economic impact of media within the city while honoring the legacy that made WLOU and WLLV trusted voices for generations.
Kevin Bruce — Senior Vice President of Operations, WLOU & WLLV
Kevin Bruce is the Senior Vice President of Operations for WLOU and WLLV. A proud Louisville, Kentucky native, he is a graduate of Seneca High School and the University of Louisville.
Kevin began his career serving the community as a social worker in both public and private sectors. He later spent three years with Jefferson County Public Schools as a Home School Coordinator, strengthening family engagement and student support.
Kevin is also the Owner and President of the Bruce Insurance Group, where he holds all four Kentucky insurance licenses along with his Series 6 and Series 63 credentials in financial services. His firm represents nine top‑rated insurance companies and manages more than $2 million in annual premiums.
A committed community leader, Kevin is active in numerous organizations, including:
• 100 Black Men of Louisville
• Black Achievers — Steering Committee member and Senior Cluster Leader
• Park DuValle Community Health Center — Chairman, Board of Directors
• Bearing Oil Ministries Fellowship International — Board of Directors
• Louisville Association of Insurance and Financial Advisors (LAIFA) - Past President
• Mt. Moriah Lodge #1 F&AM PHA - Past Master
• KY/TN Future All Stars Annual Football Game - Coach
• Kentucky Football Officials Association - High School Referee
Kevin has been recognized as:
• Adult Achiever, Black Achievers
• Adult Achiever of the Year (2024)
• Honoree in Who’s Who in Black Louisville
Alongside his wife, Tonya, Kevin pastors C’Beyond Life Center and leads the nonprofit C’Beyond Ministries, a 501(c)(3) organization dedicated to community uplift and spiritual development.
Kevin and Tonya are the proud parents of three adult children—Shelton, Kevin Jr., and Nakia—and grandparents to Sheriah and Kevin III.
Kevin Bruce
Argie Dale
Argie “Archie” Dale Sr. — Vice President & General Manager, WLOU
Argie “Archie” Dale Sr. is the Vice President and General Manager of WLOU and one of Louisville’s most respected radio pioneers and business entrepreneurs. Raised in Shelbyville, Kentucky, he has dedicated more than four decades to shaping, elevating, and innovating media across multiple markets.
A legendary figure in radio, Archie has built a distinguished career as an announcer, sales manager, general manager, and station owner. His leadership and vision have left a lasting imprint on Louisville’s broadcast landscape and the national gospel music community.
Career Milestones & Historic Achievements
• First Black owner of a radio station in Kentuckiana — WDGS, 1979
• Second Black owner of a radio station in Kentucky — WLLV, now the region’s premier Gospel station
• First to introduce 24‑hour Gospel radio to Kentuckiana through WDGS in New Albany, Indiana
• Expanded the 24‑hour Gospel format to Nashville (TN), Kansas City (MO), and Pittsburgh (PA) due to its overwhelming popularity
• Performed as a singer and guitarist with the world‑famous Five Blind Boys of Jackson, Mississippi (1970–1973)
• Founder of the nationally recognized Archie Dale & The Tones of Joy (1968–present), a group that has recorded 15 LPs/CDs with major gospel labels including Jewell, Nashboro, and Born Again Records
Leadership at WLOU
Archie is now leading WLOU, Louisville’s heritage station, back to its original “Soul of Louisville” identity. His mission is to restore the station’s cultural legacy and strengthen its connection to the community by positioning WLOU as “The People’s Station.”
Swannie jett
Dr. Swannie Jett — Senior Vice President of Marketing & Media, WLOU & WLLV
Dr. Swannie Jett, DrPH, MSc, serves as the Senior Vice President of Marketing and Media for WLOU and WLLV. A nationally recognized public health leader and seasoned executive, he brings decades of experience in health administration, media engagement, and community impact.
Dr. Jett was appointed CEO of Park DuValle Community Health Center in August 2021. Prior to that role, he served as Health Commissioner for the Brookline Department of Health in Massachusetts beginning in 2017.
Public Health Leadership
Throughout his career, Dr. Jett has held several high‑impact leadership positions, including:
• Health Officer/Surgeon General of Seminole County, Florida (2013–2016)
• Health Officer, Bullitt County Health Department (2009–2013)
He is deeply committed to addressing the Social Determinants of Health, with a focus on housing, women’s and men’s health, tobacco prevention, homelessness, gun violence, climate change, and health inequities.
Military Service & National Recognition
Dr. Jett is a retired Lieutenant Colonel in the Air Force National Guard. His final assignment took him to Senegal, Africa, where he supported the response to the Ebola virus outbreak.
He is a past president of the National Association of County and City Health Officials (NACCHO) and an honorary member of Kentucky’s Delta Omega Public Health Society.
His award‑winning television program, CEO Live Talks, airs on Wave 3 each Saturday and features conversations with leaders across Louisville and beyond.
Awards & Honors
• Bronze Star Medal, Operation Iraqi Freedom (2006–2008)
• Mayor’s Citation, Louisville, Kentucky (2005)
• Paul Harris Fellow, Rotary International
• Graduate, National Public Health Leadership Institute, University of North Carolina at Chapel Hill (2011)
Dr. Jett holds:
• Doctor of Public Health (DrPH) — University of Kentucky
• Master of Science (MSc), Biosystems Engineering — University of Tennessee
• Master of Health Care Administration — Suffolk University
• Bachelor of Science, Agricultural Statistics — Tennessee State University
• Graduate, Air War College